AMERICAN EXPRESS Partner Program
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Discover 2026

Put your venue
in front of 1.8 million
Amex cardholders
this winter.

Discover 2026 is an initiative by Amplify Collective, Amex and qlub (qlub.io). We group independent venues into curated Collections of up to 50 of the best in each category and city, and surface them directly inside the Amex app. Amex cardholders who save the Offer and visit your venue during the Offer period get 15% off. You receive the full price, and get billed only after the campaign.

A number of collections have fewer than 10 spots remaining
Apply for your spot before April 30
How Discover is structured

Curated collections
on the Amex App.

Each collection is up to 50 of the best venues by category and city.

Restaurants
Cafes
Pubs & Bars
Salons & Barbers
Hotels
Spas
Example collection
Discover / your cuisine Restaurants · your city
15% off at participating restaurants — 1st July to 31st August 2026
What it will look like on the Amex App
Offers
All
Shopping
Dining
Travel
Discover 2026 — Restaurants in your city
Get 15% back, every time.
In-store only
Expires 31 August 2026
Case study · 2025

Discover Sydney Harbourside × Amex

August 2025. One collection, one month, 11 venues. No paid media.

$141k
Amex cardholder spend driven to venues
$43k
Equivalent advertising value
verified by Sonder
84%
First-time visitors — 315 paying covers
1.84M
Impressions to Amex cardholders
7×
Return on investment for participants
For every $1 spent on Discover, venues saw $7 back in incremental revenue.
Participants in the collection
Icebergs
Stokehouse
Luna Lu
Mecca Bah
Cardea
Casa Ristorante
Cosi Restaurant
Planar Sydney
Bottega Coco Sydney
Blackbird Cafe
Jordons
Cucinetta
Brazico
Meat District Co
Icebergs
Stokehouse
Luna Lu
Mecca Bah
Cardea
Casa Ristorante
Cosi Restaurant
Planar Sydney
Bottega Coco Sydney
Blackbird Cafe
Jordons
Cucinetta
Brazico
Meat District Co

Last year: one collection, one month. This year: multiple collections, every major Australian city, two months. Apply before your category fills.

Availability

Spots are filling.
April 30 is the hard close.

Each collection caps at 50 venues. Once full, it closes — no waitlist.

50
venues maximum per collection
Apply before your spot is gone
1
Application
2
Verification
3
Accept invitation
4
Spot held
Discover.
Make your application.
Takes 3 minutes — we respond within 48 hours.
Include suburb and state — e.g. 42 Crown St, Surry Hills NSW 2010
Used to place you in the right sub-collection — e.g. Discover / Japanese Sydney.
e.g. yourvenue.com.au — we’ll auto-add https://
3–5 sentences. This is how we curate each collection.
0 / 150 words
Australian mobile or landline
Please complete all required fields above.
We respond within 48 hours. April 30 deadline.
Reviewing your application…
Running a few checks on your venue.
⟳✅
Verifying business listing…
Checking your details
⟳✅
Checking Instagram presence…
Looking up your handle
⟳✅
Reviewing your application…
Assessing venue quality
⟳✅
Checking collection availability…
Confirming spots
🎉 Your venue has been shortlisted!
You’ve been shortlisted to participate in Discover 2026.
Fewer than 10 spots remain — confirm your place now.
1.84M
Amex cardholders reached
$18,500
Expected net revenue uplift*
7 in 100
Amex guests return at full price
Discover 2026 Participation
Participation Fee
$750 / month
$1,500 total for July & August 2026  ·  + 5% of incremental revenue generated by the Offer
  • ✓Featured in Discover 2026 on the Amex app — July & August 2026
  • ✓Exposure to 1.84M Australian Amex cardholders
  • ✓All future Discover campaigns at 30% off
  • ✓Year 1 Amplify Express membership included FREE (valued $299)
  • Auto-renews at $299/year from Year 2 — cancel anytime before renewal
  • ✓Monthly hospitality industry newsletter
Refer 3 venues to hello@discovervenues.com.au — if they participate we’ll reimburse your participation fee.
*Estimate based on 2025 Sydney Harbourside results (11 venues, 1 month). Two-month campaign projected. Past performance is not indicative of future results.
What 2025 participants say
M.S.

“Sydney Harbourside boosted our visibility and brought us diners who spend 20% above average. Looking forward to running it again this year.”

M. Simonian — Owner, Luna Lu, Sydney
J.L.

“Being on the water, Stokehouse is a very seasonal venue. The Amex Offer was particularly successful in increasing footfall during the slower winter months and generated tens of thousands of dollars in revenue.”

J. Lee — Restaurant Manager, Stokehouse, Melbourne
E.

“What I love most about Amex Offers is that customers use it to discover new places, and then many of them come back at full price.”

Emilio — Restaurant Manager, Café del Mar
✅
We’re holding
your spot.
We’ve reserved your spot in the collection. You’ll receive two emails at your email within the hour:
①
Your participation agreement — outlines the Discover 2026 offer terms. Sign digitally in under 2 minutes.
②
Your invoice — participation fee due before 15 May to secure your spot. Your place is not locked in until payment is received.
③
You’re in. We handle the Amex submission, campaign setup and cardholder targeting. You just serve your guests.

Haven’t received your email within the hour? Check your junk folder or contact us at hello@amplifyexpress.com.au